E-commerce5 months

E-commerce Email Campaign

45% open rate and 12% conversion through Email management services (EMS)

Client:ShopNow Online

The Challenge

ShopNow Online had a large email list but poor engagement and conversion rates. Their emails were being ignored or marked as spam.

Low open rates (8%)
Poor click-through rates (1%)
High unsubscribe rates
Generic, non-personalized emails
No segmentation strategy
Abandoned cart recovery issues

Our Solution

We implemented a sophisticated Email management services (EMS) strategy with segmentation, personalization, and automation.

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List Segmentation

Segmented email list based on behavior, preferences, and purchase history.

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Personalization

Created personalized email content based on user data and preferences.

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Automation Sequences

Set up automated welcome, cart abandonment, and re-engagement sequences.

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A/B Testing

Continuously tested subject lines, content, and CTAs for optimization.

The Results

The Email management services (EMS) overhaul resulted in dramatic improvements across all metrics.

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Open Rate
45%
8%โ†‘ 462%
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Click Rate
12%
1%โ†‘ 1,100%
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Conversion Rate
6%
0.5%โ†‘ 1,100%
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Revenue from Email
โ‚น25L/month
โ‚น3L/monthโ†‘ 733%

Key Achievements

Recovered 40% of abandoned carts
Reduced unsubscribe rate by 60%
Generated โ‚น25L+ monthly revenue from email
Built automated sequences saving 20 hours/week
Achieved industry-leading engagement rates

"Our Email management services (EMS) was dead before ToastNmedia. Now it's our highest ROI channel. The personalization and automation strategies they implemented are brilliant!"

Vikram Singh
Vikram Singh
Marketing Director, ShopNow Online

Project Gallery

Email template designs

Email template designs

Segmentation strategy

Segmentation strategy

Performance analytics dashboard

Performance analytics dashboard

#E-commerce#Email management services (EMS)#Automation#Conversion Optimization#Personalization

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